Word 2016 table of contents format inconsistency

An organisational restructure that brought together services such as marketing, web, and corporate communications, into the same directorate and under a new management structure.

With this in mind, there were two factors that were instrumental in identifying the need for a content style guide: The poor and confusing experience for their audience also impacted negatively on the universityвЂ™s brand.

Struggle to ensure content is consistently high quality because the people creating it had no defined standards to refer to.

Inconsistent ways of stating terms and language relating to the admissions process and courses.Overuse of the same phrases in marketing copy.This dilutes the consistency and quality of the content, which for any type of business is risky and less than ideal.Дanny shared some issues that manifested themselves because of this situation: For Dundee they produce large amounts of content for internal and external audiences but with little guidance for all those involved in content production and management.

Another common reality for universities is a devolved publishing environment. The website is fragmented as it has been added to, changed and evolved over a number of years, all with minimal governance. Content creators too dispersed or working in silosДЇor the University of Dundee, by their own admission they face the same kind of challenges as most universities with regarding the creation of content and how it's managed across digital and print.Third-party writers not understanding the house style.Stakeholders with varying writing styles.There are lots of catalysts for creating a content style guide: Identifying the need for a content style guide

Word 2016 table of contents format inconsistency